June 26, 2025

【Making】「Azikazin Play World」Episode 3: Bustling Scene!!

May 22 (Thu) – May 25 (Sun), 2025 Azikazin Magic World participated in 《PlayX4》, a Korean game exhibition hosted by the Gyeonggi Content Agency and KINTEX, held over four days.

Azikazin Magic World, a Korean creative group inspired by game and animation culture, showcased its works and presented 「Azikazin Play World」, an interactive experience for attendees to play on-site.

「Azikazin Play World」 is a 15-minute low-poly visual horror·puzzle·art game set in a liminal space. For 《PlayX4》, the Azikazin Editorial Team prepared a three-part production story series, featuring conversations with game planners and developers they have collaborated with.

Text/Photos by Azikazin Editorial Team

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「Azikazin Play World」 Production Interview
Episode 3: Bustling Scene!!

【제작기】「Azikazin Play World」 제1화: 게임 전시회 참여?! — 2025 《PlayX4》, 「Azikazin Play World」 booth

Editorial Team

Soomin, who handled the on-site art, what specific aspects did you focus on while designing the 「Azikazin Play World」 booth?

Park Soomin

Since 「Azikazin Play World」 was not a game intended for release, the team’s need was to create a booth that would naturally draw attention to the Azikazin team after the game caught users’ interest, rather than focusing solely on the game itself. So, we started by planning the flow of visitors within the booth.

2025 《PlayX4》, 「Azikazin Play World」 booth

Park Soomin

The goal was to allow visitors to view Azikazin’s works without interfering with the gameplay of 「Azikazin Play World」. Additionally, to make the booth feel welcoming, we chose lightweight and open furniture, like chairs.

We arranged the booth so that visitors could enter and explore Azikazin’s works. While this structure might have lower accessibility, we thought it would be nice to create a space where people could calmly appreciate the works after playing the game or while waiting.

Editorial Team

Although both dealt with the theme of games, the direction of VMD (on-site art) for ≪POP-UP PLAY STORE≫ and 《PlayX4》 likely differed.

Park Soomin

Beyond the difference in venue size, the biggest distinction was that many visitors at 《PlayX4》 were unfamiliar with Azikazin. So, we created a leaflet introducing 「Azikazin Play World」 and Azikazin Magic World, and placed character panels around the booth to naturally convey Azikazin’s vibe.

Doojaeng-e, catchable with the E button. ⓒ Azikazin Magic World

Editorial Team

Let’s talk about the on-site reactions. The character 「Doojaeng-e」, introduced in 「Azikazin Play World」, was especially popular with children. What kind of character is 「Doojaeng-e」?

Lionclad

In the initial planning, 「Doojaeng-e」 was a simple character—a dirty rat living in the sewers. As such, its design was the lowest priority. Pushed back repeatedly and pressed for time, we hurriedly based it on 「Gidulbee」, an environmental creature from 「Eyeballs」, in just one day.

A young visitor who loved Doojaeng-e sent us a drawing.

Lionclad

Unexpectedly, it was a huge hit with kids at the event, which was surprising. One young visitor even sent us fan art of Doojaeng-e, which was truly touching.

Editorial Team

As you wrap up the 「Azikazin Play World」 project, please share your final thoughts.

Jung Jaesoon

I’ve had similar exhibition experiences while working at a company, but seeing users play a game I truly considered *mine* was a new and profound experience.

Honestly, if the atmosphere had been dull, I wouldn’t have felt great, but thankfully, the visitors enjoyed it, which made me proud. Some players were giggling during the game, and seeing their enjoyment—without even needing to ask—will stay with me for a long time.

Moogia

《PlayX4》 was a meaningful experience, allowing us to see people with a shared interest in games find 「Azikazin Play World」 and Azikazin’s works intriguing.

Editorial Team

Before we wrap up, we heard there’s some surprising news related to Soomin, who has collaborated with Azikazin on various projects.

Park Soomin

I have surprising news. Originally, I wasn’t part of Azikazin but supported their work as a collaborator. Over five years, working together became second nature, and I’ve now officially joined the team. Going forward, I’ll be responsible for offline events, merchandise, performances, and overall production design at Azikazin Magic World.

*Art Director Park Soomin oversaw on-site art for ≪POP-UP PLAY STORE≫ and 《PlayX4》, served as art director for Azikazin’s video projects 「IU Square’s Dream」 Live Clip and 「Balming Tiger Spirit Chaebol」 M/V, and participated as a photographer for 「((Rhythm*Pocket!)) Hotel Room Remix」.

With this surprising news, the 「Azikazin Play World」 production story concludes with Episode 3.
Stay tuned for Azikazin’s next steps.

「Azikazin Play World」: Full Game Walkthrough can be viewed here.

June 26, 2025
【Making】「Azikazin Play World」Episode 3: Bustling Scene!!

June 25, 2025
【Making】「Azikazin Play World」 Episode 2: Giving Up Weekends for Game Production!!

June 24, 2025
【Making】「Azikazin Play World」 Episode 1: Participating in a Game Exhibition?!

May 15, 2025
News of South Korea’s Game Exhibition PlayX4 Participation

10 comments

A Observer Who Doesn't Want to Go to School Today of Dorephin Village

Toto fanart.. hope to keep it forever

June 26, 2025 at 11:20 am Reply
A Freshly Born Observer of Dorephin Village

Couldn't make it 🙁

June 26, 2025 at 12:54 pm Reply
A Observer Who Knows Nothing of Dorephin Village

Romanticidal

June 26, 2025 at 2:25 pm Reply
A Solo Play Master of Dorephin Village

I'm all the way over in Sweden, so of course I couldn't come, but it doesn't stop me from thinking it's cool, though!

June 26, 2025 at 5:23 pm Reply
A Animation Fanatic of Dorephin Village

Azikazin~ now even games~ wow~ characters & fun all top-tier~!!!!

June 27, 2025 at 1:27 pm Reply
A Observer Who Just Fell from the Sky of Dorephin Village

I think we're gonna have some kid fans and hardcore enthusiasts~^^

June 27, 2025 at 1:29 pm Reply
A Positivity Champion of Dorephin Village

Only once a year? Please do it more often~!!!

June 27, 2025 at 1:33 pm Reply
A Observer Who Just Fell from the Sky of Dorephin Village

We're rooting for you!

June 27, 2025 at 3:33 pm Reply
A Tokusatsu Expert of Dorephin Village

Is this on Steam?

June 28, 2025 at 7:39 pm Reply
A Solo Play Master of Dorephin Village

I really want to join next time hehe Thanks for the great content! 🙂

July 7, 2025 at 9:01 pm Reply